Digital Marketing Strategists serve as the expert in developing and maximizing Institute Member’s digital marketing presence to promote their book and grow Authority in their industry, community or marketplace. Strategists are one of five Account Team members within the Authority Institute.
The primary responsibility of the Digital Marketing Strategist is to assess Members’ digital/interactive marketing profile, then architect and orchestrate a content-driven, trackable campaign to enhance their visibility - leading to audience engagement and, ultimately, leads. This individual will also be responsible for tracking and reporting results, and therefore needs to be fluent in digital analytics tools.
Digital Marketing Strategists need to be up-to-date on the latest trends in content and social media and what types of content resonate best in specific platforms. They also work with Members to best understand their “voice” to ensure the most effective delivery of messages. Strategists should also possess an understanding of social advertising campaign management and optimization.
Strategists will collaborate closely and call on other Account Team members (Project Manager, Social Media Manager, Content Writer and Account Manager) based on expertise and as needed.
Advantage | ForbesBooks is an entrepreneurial, high growth company with opportunity for advancement and lots of upward mobility. Professional development programs offered. We offer great Vacation/PTO benefits, a great Medical/Dental program, 401(k) with company contribution and other nice perks. Advantage has a solid reputation for being a great place to work and we highly value the commitment and contribution of those on our team.
Position is in our Charleston, SC office. Team Members are eligible for benefits package after a 3-month review.